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From Discovery to Deployment: UX Process

At Nyntax, our UX process revolves around three core principles: Discover, Design, Deliver. We begin by uncovering your users’ needs and aligning them with your business goals. From there, we design thoughtful, accessible interfaces and then deliver high-quality digital products that are scalable, testable, and built to grow with your users.

Shihab Hasan Rakib
Shihab Hasan Rakib
UI/UX Designer
From Discovery to Deployment: UX Process

💡 Phase 1: Discovery & Strategy

Kick things off with multiple discovery sessions to align on business goals and user needs. This phase includes:

  • Defining the product vision
  • Identifying target users
  • Mapping core features
  • Creating a lean technical roadmap

Why invest in this?

  • Improves customer acquisition & retention (66 % willing to pay more for better UX)
  • Drives user engagement (88 % of frustrated users won’t return)
  • Differentiates your brand (84 % say overall experience matters as much as product quality)

✍️ Phase 2: UX/UI Design

With strategy in place, we shift to designing the experience:

  • Wireframing & User Journeys: Quick layouts to test flows and functionality
  • User Personas & Stories: Create personas and “As a…, I want…” stories to guide design
  • Visual Design: High‑fidelity mockups built with accessibility in mind

Our tools include empathy maps, journey maps, and iterative user flows to capture real behavior insights

🔧 Phase 3: Prototyping & Development

We build both low- and high-fidelity prototypes, working in parallel on frontend and backend:

  • Tech Stack: Next.js, TypeScript, Prisma, PostgreSQL, TailwindCSS, Shadcn UI on Vercel
  • Prototypes simulate real interactions (via Figma, Adobe XD, etc.)
  • Agile sprints deliver functional modules weekly, enabling rapid testing and user feedback

🧪 Phase 4: Testing & QA

Before launch, rigorous quality assurance ensures reliability:

  • Unit Tests (logic & components)
  • Integration Tests (complete feature flows)
  • E2E Tests (Playwright for cross-browser/device robustness)
  • Usability Testing (real users encounter the prototypes)

Identify pain points, validate functionality, and iterate based on real user feedback.

🚀 Phase 5: Launch & Deployment

Get your product live and reliable:

  • Deploy on Vercel, set up analytics and monitoring
  • Implement SEO optimization, performance tuning, uptime alerts, error tracking
  • Provide clear documentation for your team to manage the product post-launch

🔄 Phase 6: Post-Launch Support

Launch is just the beginning. We continue to:

  • Roll out new features
  • Monitor and optimize performance
  • Scale infrastructure as users grow
  • Conduct ongoing user research and refine based on insights

This transforms one-off launches into long-term partnerships.

🌟 Why This Process Works

  • User-Centered & Research-Driven: Decisions are rooted in real user data (Wikipedia, Seahawk)
  • Iterative Design: Each stage builds to better outcomes through continuous feedback (Seahawk)
  • Cross‑Team Collaboration: Designers, developers, and stakeholders stay aligned (Seahawk)
  • Accessibility & Inclusivity: Built into every stage, not an afterthought

📞 Let’s Build Something Together

Whether you're just starting or scaling your MVP, this structured yet flexible approachwith frequent MVPs and sprint-based deliveryhas powered startups, enterprises, and creative projects alike. Let’s bring your vision to life.